• Em Mathews

    Strategist, Francophile, Knitter...

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ABOUT ME

CREATIVE STRATEGIST & BRAND BELIEVER

I followed my BA in graphic design by spending two years in Paris, immersing myself in the language and culture; it was an unforgettable experience that I would recommend to anyone.

With the French language tucked safely under my belt (bonjour), I decided to put my passion for communication back to work. I came back to the UK and did a Masters in Advertising. Initially thinking I would be drawn to the creative side of things, the more I learnt about planning, the more it seemed to better suit my skill set and interests. I spent two months at Founded, wrote my thesis and then spent three months at BBH London.

From BBH, I was offered a job at LIDA, during their reign as Customer Engagement Agency of the Year, as a junior strategist, building my CRM skills on O2, Boots and RBS. I took part in the M&C Saatchi grad scheme and completed the IPA Foundation Certificate with Distinction. At the beginning of this year I made the move to iris where I’m broadening my planning remit on a range of integrated projects for clients including Nectar, Samsung and Tiffany & Co.

MY WORK

A FLAVOUR OF MY THINKING

A strategic portfolio that shows examples of some of the projects I have produced over the past couple of years

  • All
  • Written work
  • Customer Journeys
  • Trends
  • Competitor Reviews
  • Best practice

12 Days of Christmas

Customer Journeys

Thesis

Written work

Data Capture & X-sell

Best practice

Competitor Monitoring App

Competitor Reviews

WANT TO KNOW MORE?

LET'S TALK
FAIRE DEUX

TO MAKE & TO DO TWO

A pun and a nod to this blog’s predecessor faire do’s.

OH I'VE GOT PLENTY MORE TO SAY

SEE ALL POSTS
Skills

& other interests

A few of my passions that keep me busy and make me happy

Graphic Design

I’ve had a lifelong appreciation for design and the combination of craft and communication. I try to apply this level of attention to detail to all of the work that I do

Yoga

As ready as the next person to mock the lofty associations of this particular hobby, I find it a massive help in terms of mindfulness and preparation for the day

Nu Jazz

My late teens were spent at Camden’s Jazz Café where I first discovered Quantic and fell in with the Tru Thoughts crowd. Female vocals are my weakness

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London, UK
em@emmathews.co.uk
+44 (0) 7879 351018

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