The Future of Tablets

A trends report I researched, designed and presented to clients at O2.

Available on Slideshare here.

12 Days of Christmas


As part of an incentive to encourage customers to use Charge to Mobile, a payment service that deducts fund from your bill rather than requiring you to register your card details with your app store, O2 were offering a daily prize draw to those that used the service.

The comms went out to all non-business customers who have Android, Windows or Blackberry devices (with a separate brief targeting iPhone customers).

For every purchase made using Charge to Mobile (C2M), customers would be automatically entered into the competition to win a range of amazing prizes.


How can brand-led social ideas drive sustained behavioural change?

To view or download a PDF of my thesis, please click below: 

My Thesis.pdf


Data Capture & X-sell

Competitor Monitoring App


In order to get a true experience of how O2 and their competitors engage with their customers, I signed volunteers up to a mix of PAYG (Pay As You Go) and PAYM (Pay Monthly) tariffs across a range of networks. I then compiled a series of questions to give a qualitative set of network data directly from the customer, as well as a means of gathering each piece of competitor communication.

Comp Mont Method

For the ease of use and data capture, I commissioned an app to be built, which enabled the volunteers to screengrab and upload each communication they received as they received it and answer a quick series of questions at the same time.

I would then gather the data on a weekly basis and present my findings back to the client on a quarterly basis.

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