12 Days of Christmas

Customer Journeys


As part of an incentive to encourage customers to use Charge to Mobile, a payment service that deducts fund from your bill rather than requiring you to register your card details with your app store, O2 were offering a daily prize draw to those that used the service.

The comms went out to all non-business customers who have Android, Windows or Blackberry devices (with a separate brief targeting iPhone customers).

For every purchase made using Charge to Mobile (C2M), customers would be automatically entered into the competition to win a range of amazing prizes.

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