Competitor Monitoring App

Competitor Reviews


In order to get a true experience of how O2 and their competitors engage with their customers, I signed volunteers up to a mix of PAYG (Pay As You Go) and PAYM (Pay Monthly) tariffs across a range of networks. I then compiled a series of questions to give a qualitative set of network data directly from the customer, as well as a means of gathering each piece of competitor communication.

Comp Mont Method

For the ease of use and data capture, I commissioned an app to be built, which enabled the volunteers to screengrab and upload each communication they received as they received it and answer a quick series of questions at the same time.

I would then gather the data on a weekly basis and present my findings back to the client on a quarterly basis.

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