A presentation on architecture

As information architects, I believe that there is a lot that strategists can learn from designers. I gave this presentation to the Planning team at iris as part of our McPhilo sessions; a bi-monthly initiative overseen by Suj Summers where we take a topic that’s not directly related to advertising and give a 20 minute presentation. It was also an opportunity for me to have a bit of a rant about the working environment at iris Towers…

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